Brazil Embraer: State-Owned Enterprise to Global Leader Essay

1. SWOT ANALYSISStrength * Cost advantage * racy R&D * Innovation * Aircraft manufacturing * Strong brand uprightness * Strong financial position * Supply chain * Design if aircraft * harvest-tide development * Technical assistance * System integration Weaknesses * Lacks importance of habituation on international suppliers * Minimal Research and development to aerospace industry * danger management * Lack of local resources * Privatization were transforming the Brazilian economy * Low essence of its production Opportunities * Emerging markets and expansion abroad * Creating formal relationships with universities to build university ground R&D centers in U.S. * Online marketing * developing markers * roach operations in brazil to increase local outsourcing Threats * Competition of Bombardier * Cheaper technology * Exchange rate fluctuations * Price wars * WTO sanctions * Lack of internal market news units2.Brazil Embraer entered the regional jet business by moving up fr om turboprops and then entered the business jet after achieving success in the regional airline business.Brazilians build jets the human race wants to buy. They are selling around the world in a market where a host of would-be US and European competitors have died a lingering death. Both Bombardier and Embraer have been assisted by government export subsidies (procurement and fiscal support).Key factor that made Embraer made is the location of aircraft in Brazil technology Valley is where industrial clusters and vegetable oil sectors execute the assembling of smaller jets . Embraer sells civil and military aircraft and has established plants, sales, and nutrition centers in countries like China, Singapore, and the United States. Embraer used international strategic alliances to make water expertise in aircraft manufacture, and its aggressive marketing of its new regional jets to conglomerate airlines. Embraers success in production of military and commercial allowed it to mas ter them in manufacturing regional jets.