A SWOT Analysis of the Bird Company Essay Example | Topics and Well Written Essays - 1500 words

A SWOT Analysis of the Bird Company - Essay Example New entrants in the motor vehicle industry have changed the game with the tide swinging to the newcomers who enter with new vehicle designs and modern technology features. The company management blamed the current decline in sales to increasing competition and client prevalence for more comfort while preferring to pay less for the vehicles. In addition, high fuel prices and environmental concerns have driven clients to prefer vehicles that consume less fuel while emitting fewer exhaust fumes. While addressing the lost market share, management has held a number of meetings of which the resolution’s implementation started immediately. Some of the factors the management identified in relation to the operation include the following; High quality: Bird boasts of manufacturing high-quality vehicles that many buyers prefer. The vehicles have low breakdown rates with the heaviness contributing to stability. In addition, the cars can move at high speeds with a large angle of tilt. Cheap prices: Bird vehicles are manufactured with the low-end customers’ budget in mind. The vehicles have standard features but go for a relatively cheap price. As a result, the vehicles compete favorably with other brands in the market. Supportive to CSR: Bird Company believes in giving back to the society as a way of creating awareness on various matters. The company has been active in planting trees and among other conservation measures meant to create clean environments. Experience: Having stayed in the industry for a long time, the company has known how to react to customer requests by modifying specific parts that could increase the vehicle value. The company has invested in research and innovation with aims of remaining relevant while beating the competition. Dominance: Bird is the leading supplier of sedan cars in the world with a significant market share of 30%.