CSR initiative and its correct perspective Essay

CSR initiative and its correct perspective - Essay Example He has the reputation of being a tough official to deal with and the one who gives quick decisions, if convinced about the merit of the proposal. My project related to the grant of $100000 to a NGO that managed a half-way-home for women inmates released from prisons. The NGO supported them for one year from the date of release or till such time they were assimilated in the society, by assisting them to get proper employment, whichever was earlier. â€Å"I have just one question,† the HRD Manager asked in a firm tone, â€Å"Why should we help the criminals? They were put behind the bars after the due process of law, for having committed crimes. They do not deserve sympathy.† I had anticipated the question. I said, â€Å"Sir, no one is a born criminal. By helping a woman to lead a normal life, we not only help one individual, but save a generation. Dire circumstances make one a criminal and many crimes are committed on the spur of the moment. Crime-free world is in the i nterest of the business establishments.† My project caught his imagination and he sanctioned the grant saying, â€Å"Alright boy, you’re up.† 2. What you do is important in business, but how you do what you do is more important: The showroom of this distributor and the premises where he kept stocks stood devastated.