Marketing Questionaire Essay Example

Marketing Questionaire Essay Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities. In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution. As a result, a business needs to discover: * What to make and sell We will write a custom essay sample on Marketing Questionaire specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Questionaire specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Questionaire specifically for you FOR ONLY $16.38 $13.9/page Hire Writer * How many to make and sell * Who to sell to * How to encourage these people to buy * How much to charge for what is sold Market planning also takes place to help the marketing department to achieve its goals and objectives. Using a SWOT analysis, the existing position can be analysed by looking at: * S the businesss present strengths * W and weaknesses * O its market opportunities * T and the external threats it faces Market Segmentation is important to a business as the business needs to know which of the different segments it is going to concentrate on and helps the marketing department to understand its market. It allows the business to target: * The product in each segment by establishing is USP (Unique Selling Point), the feature that distinguishes this products from other * Its advertising and other forms of promotions in the segment. The main things the business will think about when considering target market are: * Age (when considering location, products sold etc.) * Sex (this can affect some drinks etc.) * Ethnicity (people from different backgrounds may have different wants and needs) * Population (size and distribution varies) * Lifestyle (e.g. Sports and exercise goods etc.) * Income and Social Class (price of products, high class may be willing to pay more than others) Sources Used : Letts GCSE Success Visual Revision Guide Task 3 Questionnaire 1. How Old Are You? 0-13 years 14-16 years 17-21 years 22-35 years 36+ years 2. Are You? Male Female 3. What Is Your Ethnic Origin? White Mixed Asian or Asian British Chinese Other 4. Where Are You More Likely To Hear About Our Business? Leaflets Billboards Television Radio Newspapers/Magazines Word Of Mouth Other (please state) 5. What Theme Would You Prefer Our Coffee Shop To Be? Retro (bright colours) Retro (black ; white theme) Modern Other (please state) 6. For What Purpose Would You Use Our Coffee Shop? Social or Family Coffee, Tea and Refreshments Light Snacks Meals (breakfast/lunch etc.) Private Parties Business Meetings Quiet Place To Be On Your Own 7. What Other Services Would You Like To See Available? Self Catering Jukebox Television/Games Internet Club and Function Room Other (please state) 8. Would You Prefer A Fun and Lively Atmosphere, Or A More Quiet And Relaxed One? Fun and Lively Quiet and Relaxed Do Not Mind 9. What Type Of Food Would You Like To Be Served At The Coffee Shop? Healthy Fruit, Yoghurt Cakes, Snacks and Sandwiches Family Food i.e. Pizza, Chips etc. Other (please state) 10. What Type Of Drinks Would You Like To See On The Menu? Coffee, Tea ; Hot Chocolate Fresh Juices Fresh Smoothies Fizzy Drinks Other (please state) 11. How Much Money Would You Be Prepared To Pay At Our Coffee Shop (per visitor)? 5.00 or less 5.00-10.00 10.00-15.00 15.00-20.00 20.00 or more 12. Would You Be Willing To Pay More For Better Quality or A Wider Range Of Food ; Drink? Yes No Depends 13. Where Would You Like The Coffee Shop To Be Located? Town Centre The Edge Of Town Other (please state) 14. At What Time Would You Be More Likely To Visit The Coffee Shop?