Saturday, February 2, 2019
Advertising Manipulates People Essay -- Advertisements, Adverts
In our society, we ar constantly surrounded by advertising. From the time our alarm clock wakes us up in the morning until we set it at night, our brains are bombarded with advertisements. Ads wreak a huge role in our lives, telling us what to buy, what car to drive, how our families should interact, and what we should look like. The business of denote is build on persuasion. Advertisements guarantee to persuade us that we are not rich enough, pretty enough, frail enough, family oriented enough, and the list goes on. To put it more clearly, the advertising empire is built on the exploitation of the fears of the American people. They take the knowledge of our fears and attempt to convince us that if we buy their product, we go forth achieve all the things we pick up to walk out perfection. The possessing of material goods and wealth as a determinate of our status and self-worth is a huge emphasis of advertising. It works by convincing people that the make out of money they have, and the quality of the goods that they own will gain them social acceptance. advertise is then exploiting a persons fear of rejection. We are constantly being bombarded with images of historied people in designer clothing, driving expensive cars, and living in enormous mansions. We are taught that this is a portrait of success, and to be happy you essential be successful. Therefore, the possession of these items will endow the possessor with happiness. The rich and celebrated are viewed as the most socially acceptable persons in our world. Advertising uses the images of these famous people to convince the rest of us average Americans that we pauperisation to buy all of the things that the celebrities have in arrangement to be authoritative and consequently happy. This is why celebrity endors... ...er and get along better if erst a week you sit down at the table and play one of their haltings together. I mean, what else unites a family better than a good game of chutes and ladders? People are so afraid of having a dysfunctional or imperfect family that they will go as far as expense money on things they do not need in order to achieve this ideal. Once again, advertising has accomplished its goal.Advertising is a multiform industry, focused on the selling of products by convincing people that they need them. It is a business that manipulates people in order to accomplish its goals, which it does quite an effectively. Our society is one with many fears, and because of this advertising will continue to run across new and different ways of exploiting them in order to market their goods. And as long as the American people continue to buy into it, they will be successful
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